FREQUENTLY ASKED QUESTIONS
WHAT IS DIGITAL MARKETING?
Digital marketing is any kind of marketing that is designed for smartphones, laptops, tablets and basically any other device that is capable of connecting to Wi-Fi (or data). When it comes to digital marketing we want to be thinking about apps, websites, blogs, social media, email and online content, whereas traditional marketing will focus on radio, TV, print and film.
WHAT is THE DIFFERENCE BETWEEN DIGITAL MARKETING and DIGITAL ADVERTISING?
Digital marketing allows businesses to raise their profiles, share information about products/services, engage with their target audience and measures online performance. Digital advertising can be used to promote products, offer discounts or specials, and attract buying customers. Simply put, digital marketing establishes a target consumer audience while digital advertising turns this audience to consumers.
WOULD MY COMPANY BENEFIT FROM DIGITAL MARKETING?
YES! YES!! YES!!!
You don’t have to swap out your traditional marketing to only digital marketing, but in today's world if the word digital doesn’t come into your marketing strategy then your business is at a disadvantage. It's really that simple.
What social media platforms are best for my business?
Today, a social media presence is vital for all companies, but each company will have varying social media needs and strategies. For some, Facebook will be the best platform for business, while Instagram, TikTok or YouTube may be better for others. To determine which platform is best for your business, it is important to first determine your target audience and social media goals.
Do I really need a website?
You may think that just because you've gotten this far without one, you don't need one. While word of mouth can be great, in this day and age, knowledge is power! The majority of customers like to be informed and research companies online before making any purchases. Therefore, having an online presence gives your company credibility and boosts visibility. Plus, websites have the added value of endless marketing strategies, including e-commerce, online customer service, and consumer engagement.
How does a website increase sales?
The primary way a website increases sales is by offering the audience a convenient way to shop for products with clear and concise product descriptions, or clients can book a service on the spot. Through the use of pop-ups offers and special online discounts, small businesses can encourage consumers to make the switch from window-shoppers to active consumers.
What is graphic design?
Graphic design is the process that combines text and imagery in a way that is intended to communicate a specific message. Graphic designs are used for company logos, printed materials like brochures, posters, signage, business cards and ads. With the more recent advances in technology, there's a demand for the digital use of graphic designs in websites, social media content, online ads, catalogues and so much more.